Not uncommon in the games industry, Nintendo is particularly known for its long-standing and extremely popular series of games. Super Mario, The Legend of Zelda and Co. have existed for decades and are very successful today with new offshoots and new editions. For example, The Legend of Zelda: Breath of the Wild, published in 2017, sold over 21 million times on the Switch alone, and Super Mario Odyssey, published in the same year, has already sold over 20 million times over the counter. But the Nintendo President Shuntaro Furukawa wants more in the future brand new ranges and brands for Switch and Co. set.

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New brands from Nintendo

Furukawa, who has been in office since 2018, revealed his intentions in an interview with the Japanese Nikkei magazine, has translated the conversation from the original. There he said that video games are not essential to life and that gamers use their limited time wisely to gamble. The competition is tough, according to the Nintendo President, so games have to be interesting. In the future one will therefore increasingly relying on new brands at Nintendo, but continue to cultivate well-known series, reveals Furukawa.

Splatoon and ARMS

And indeed, Nintendo is always trying out new brands, but when it comes to the masses, the Japanese company relies on tried and tested products. In the summer of 2017, for example, Nintendo ventured into a new series of games with ARMS, which later made it into Super Smash Bros. Ultimate as DLC. However, it is questionable whether ARMS will become a game series and receive further offshoots. Splatoon is more successful, the first part was released in 2015 for the Wii U, followed by Splatoon 2 for the Switch in 2017; a third part is also already in development and should appear in 2022 for the hybrid Nintendo console.


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