of Karsten Scholz
In terms of sales, the games sector achieved high growth in the Corona year 2020 and achieved record sales in various areas. One of the beneficiaries of the year is Activision Blizzard. The current share price is approximately $ 95 per share. The company's market value is estimated at over $ 73 billion.

In terms of sales, the games area was able to enter the Corona year 2020 achieve high growth and record sales in various areas. Most of the sales were generated digitally ($ 126.6 billion out of $ 140 billion), with the mobile sector clearly ahead with $ 73.8 billion (in second place: Free2Play on PC with $ 22.7 billion in sales).

One of the companies that has seen a noticeable increase in value over the past year is Activision Blizzard. No wonder. In every quarter, expectations were exceeded (here the 3rd quarter 2020 financial report), with three brands Call of Duty, Candy Crush and World of Warcraft exceeding the $ 1 billion mark in net bookings. With Shadowlands, Blizzard could even briefly the most successful launch in PC history (later topped by Cyberpunk 2077). The 16-year-old MMORPG swung on the first place on the PC sales charts in November.

Then there is the enormous income from microtransactions. In the third quarter alone, in-game sales came in over $ 1.2 billion. The players spent the most money on Call of Duty: Warzone and Modern Warfare. It goes without saying that all of this has a positive effect on the company's value on the stock exchange. The Wall Street Journal currently states Activision Blizzard's share price at $ 94.60 per share. The company's market value is $ 73.51 billion.

For comparison: Microsoft had to put "only" 7.5 billion US dollars on the table in September 2020 for publishers Bethesda and Zenimax. In the summer of 2019 there was also a Acquisition of Activision Blizzard speculation. The trend in the share price was clearly down at the time, the value of Activision was estimated at 37 billion US dollars, and companies such as Disney and Apple were named as potential buyers. A year and a half later, one or the other person in charge may wonder whether this deal should not have been risked.

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