Current subscription numbers, free trial and StreamFest event

from Karsten Scholz
Netflix's financial report for the third quarter of 2020 is online and again the report reveals many exciting details on the status quo as well as an outlook on the future of the streaming platform. We have summarized the most important findings on subscription numbers, the most popular productions and innovations such as the StreamFest in the message.

The people in charge at Netflix recently announced the Financial report for the third quarter of 2020 released. In this we learn a lot of exciting details about the status quo and the future of the streaming platform. In the following we have summarized the most important findings for you:

  • After this last record half year the number of subscribers increased to a significantly smaller extent in the last few months: the number of subscribers only increased by 2.2 million. On the other hand, it was possible to gain more subscribers in the first nine months of the year than in the whole of 2019 (28.1 million new entries versus 27.8 million). Total now own 195.15 million people worldwide have a Netflix subscription.
  • The 200 million mark is now to be exceeded in the next quarter. In India in particular, one hopes for a noticeable increase in members.
  • The aim is to achieve this, among other things, with a new trial offer called StreamFest (via Protocol). Over a weekend, interested parties should have the opportunity to try out the entire Netflix catalog for free for 48 hours. A first test is to be started in India this year. If successful, the event could also be used in other countries. Here in Germany there is at least the possibility of one small selection of films and series on Netflix for free to see.
  • Since the start of the corona pandemic, the filming of over 50 Netflix productions has been completed. Another 150 productions are to follow by the end of the year. In the coming year 2021, the number of new Netflix Originals that are added every quarter is expected to continue to increase.
  • The most popular productions last quarter include The Umbrella Academy (43 million households tuned in in the first 28 days), Ratched (48 million households), Lucifer (38 million households), The Old Guard (78 million households), Project Power ( 75 million households), Cobra Kai (50 million households), and Enola (an estimated 76 million households).
  • Entertainment areas such as games or platforms such as Youtube and TikTok continue to be identified as the biggest competitors. The strategy shift from Disney away from the cinema to strengthening its own streaming platform is also being watched with great interest.

We want to know from all Netflix objectors: Could a free trial weekend like this induce you to try out the Netflix offer? Let us know in the comments!

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