Daybreak sold again – what does that mean for Everquest, LOTRO, DDO and Co?


from Susanne Braun
Daybreak, owner of the rights to Everquest, H1Z1 and Planetside as well as the studio conglomerate with the permission to use the rights to DC, Lord of the Rings and Dungeons & Dragons, has (again) changed hands. What this means for the numerous MMOs that are operated under the Daybreak flag is not yet known.

It happened again. According to the announcement of those responsible for the Swedish company Enad Global 7 AB (EG7), 100 percent of the shares in Daybreak Game Company were bought. EG7 includes the development studios Toadman Studios, Antimatter Games, Petrol, Sold Out and Big Blue Bubble. With the acquisition of Daybreak and the associated studios Dimensional Ink Games, Darkpaw Games and Rogue Planet Games, EG7 virtually takes over the rights to the brands (and associated games) Everquest, H1Z1 and Planetside. This also includes the publishing rights to DC Universe Online, The Lord of the Rings Online and Dungeons & Dragons Online. This is interesting in that Standing Stone Games, the operator of LOTRO and DDO, actually didn't have much to do with Daybreak. Daybreak acquired the publishing rights to the games again in 2016. One Quote from the press release to the whole process:

"Daybreak is a San Diego, CA based leading MMORPG video game developer and publisher. Daybreak possesses globally recognized third party IPs combined with valuable original IPs. Third party IPs include DC, Lord of the Rings and Dungeons & Dragons. Original IPs include EverQuest, H1Z1 and PlanetSide. The company has expertise in free-to-play and games as a service business model. Daybreak has a total of approximately 178 million registered users, with potential to leverage for marketing and reactivation. "

How these developments with EG7 affect the games will only become apparent over time. Interesting is the history of the Daybreak company, about which there has been a lot to report in the past. Started as a sub-division of Sony, Sony Online Entertainment, the company was separated in February 2015 when it was sold to the investor group Columbus Nova – which, by the way, should not have been the case in 2018. Instead, Daybreak would have been acquired by Inception Acquisitions, LLC and company owner Jason Epstein, not Columbus Nova. Columbus Nova, in turn, is said to have only been a partner of Epstein, where he previously worked. At the end of all the confusion, it is now officially that Daybreak never belonged to Columbus Nova and that all the contradictions came about through Epstein's past with Columbus Nova.

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