Disney invites developers to tell new stories with their brands

of Dominik Zwingmann
Disney's leaders have unveiled a new strategy to invite developer studios to tell new stories about characters from the Disney universe. Examples include the Star Wars deal with EA or the partnership with Square Enix for the role-playing series Kingdom Hearts.

As part of the DICE Summit 2020 in Las Vegas, Sean Shoptaw (Senior VP for Games and Interactive Experiences at Disney) spoke on Wednesday about the mouse company's new approach to licensing video games in the future. Accordingly, Disney seems to make its catalog available to all makers. We are looking for developers who can tell unique stories with the brands. This also includes the new additions due to the acquisition of Fox.

One of the most famous partnerships in the past is the deal with Electronic Arts, which has given us various games such as Star Wars Battlefront 1 & 2 and Star Wars Jedi: Fallen Order. The latter in particular is currently one of the publisher's greatest successes. Over 10 million units of the single-player action adventure are expected to go over the counter by the end of the quarter. Further projects from the sci-fi universe are said to be in development.

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The collaboration with Square Enix has also worked very well in recent years. Kingdom Hearts 3 was the last part of the role-playing series to be released last year. No other branch of the series was able to sell as quickly within the first year. To date, over 5 million copies have been sold worldwide. In the row, players meet famous characters such as Micky, Donald or Goofy. Throughout the story, the protagonists also visit numerous Disney worlds. We are excited to see what will come out of Disney's new strategy in the future. We will keep you up to date in this regard.

Source: Hollywood reporter

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