Ex-Nintendo Boss is supposed to fix it

GameStop not only wants to revise the stores, but the company's executive floor is also undergoing major changes. Industry giants are currently gathering on the Supervisory Board.

One of these new supervisory board members is said to be to become the former head of Nintendo of America Reggie Fils-Aimé. Fils-Aimé left Nintendo in early 2019. GameStop announced on Monday the newcomers known who should work on the "ongoing restructuring of the company".

How Polygon reported earnings fell 25 percent in the last quarter. But GameStop does not want to give up the video games yet, as Reggie Fils-Aimé's commitment suggests. He brings a lot of experience from the video game industry into the company.

In addition, William Simon (Walmart, PepsiCo, Cadburry Schweppes) and James Symancyk (PetSmart, Academy Sports & Outdoors, Sam’s Club) also join the supervisory board and bring in expertise in corporate management.

From the end of April, the “new rescuers” GameStop should lead through 2020 and into a better future.

Original message from February 29, 2020

This is GameStop's sad attempt to attract more customers

GameStop was once one of the most important points of contact to stock up on technology and games for his hobby. Meanwhile, the company is struggling to survive and is making another attempt to keep the business going.

It was once a paradise for gamers, but GameStop is now in trouble. Physical games are hardly ever bought and the second mainstay with merchandise does not seem to be in the black. Now GameStop undertakes another tryto save the company and test turns a few branches into a gaming paradise.

Many PCs should fix it

In the USA, GameStop has apparently cleaned out properly, because instead of shelves packed with game cases and merchandise, you can find now numerous PCs for online games and places for tabletop games. Kotaku reports on the experiment. To address as many customers as possible, each of the branches covers a different genre. For example, one specializes in retro games, another in pop culture.

While the actual use of the devices is free, you need membership for gaming. Trained staff should have appropriate age restrictions in mind. It remains to be seen whether the concept will prevail worldwide.

What do you say Could the idea be the salvation for GameStop? Are you still buying there? Let us know in the comments.

Original message on February 20, 2020 at 2:23 pm:

GameStop at the end? Employees report extreme pressure in the company

"I think they'll close thousands of stores this year“- In several interviews, GameStop employees report on the extreme conditions under which they currently have to work. Is the era of video game stores in the era of digital shops over?

The pop culture magazine Polygon has conducted several interviews with GameStop employees who almost all paint the same bleak picture: Income too low, too few customers and a increasing pressure from management to employees is exercised. In some US branches, the sale of used cell phones is now a priority – games are increasingly being purchased digitally.

The trend can also be observed here in Germany: GameStop is increasingly devoted to the sale of merchandise, and in late 2019 attempts were made to attract more customers through new sales strategies. Well-known business analyst and insider Michael Patcher predicted that the company would end soon. Reason: digital shops, because of which nobody visits retailers anymore.

Start photo gallery(9 images)

Mass Effect, Pokémon and more: The most controversial games of the past ten years

GameStop employees report extreme pressure

"We notice one dramatic decline in pedestrian traffic unlike last year at this time, ”explains an assistant manager interviewed by Polygon. With fewer customers and less revenue, it is not surprising that GameStop tries to switch to other strategies. However, this also includes keeping employees and branch managers under pressure, downright approach customers aggressively and persuade them to buy or sell.

"I would rather not ask every customer what type of cell phone they have, which provider he pays and how much storage space the device has, only to offer him a possible retail price – while they are actually only in the shop to buy a game, ”reveals a Polygon employee. Managers, meanwhile, have to prove to their superiors that they have made at least 50 such price offers a week, with five successful cell phone sales.

"If we don’t achieve these corporate goals, we are written off", One manager continues to report, with another pointing out in the interviews that every employee can be replaced." We still get ten applications every day. "

You might also be interested in:

Start photo gallery(11 images)

The 9 biggest failures from and with GameStop

It remains to be seen whether those new sales strategies actually work. Not only the Employees doubt it, also commentators in Resetera video game forum report that they avoid GameStop stores for exactly this reason: "I'm not shy about sellers or anything, but offers three or four times during a transaction to get is tiring. I remember once I wanted to buy Jedi: Fall Order and was asked if I had pre-ordered Animal Crossing and I was like that… ??? ”