AMD is on the warpath. First they defied Intel thanks to new processors, now the chip manufacturer is already targeting the next “victim”: arch-rival Nvidia. What the hell is going on at AMD right now?

AMD

Single-handed PC revolution: AMD attacks from two sides

AMD is back – and really! Over the past few years, the chipmaker has been able to fight back the favor of PC gamers – while Intel has fallen further and further behind. Most recently, the rival was even able to steal the gaming crown.

Now this sensation seems to be repeating itself. Because since the presentation of the new RX-6000 graphics cards from AMD, we have known: Nvidia will also have a much harder time this time – especially in the high-end sector. During a 30-minute live stream, AMD presented three new GPUs: the RX 6800, the RX 6800 XT and the RX 6900 XT.

You can watch the complete livestream here:

While the first two models achieve roughly the same level of performance as the RTX 3070 or RTX 3080, AMD even manages to take the butter off the bread with the RX 6900XT from the Nvidia GeForce RTX 3090As the first gaming benchmarks show in 4K:

Hardly anyone expected these performance values. In the past it was assumed in the rumor mill that even the top model from AMD can barely compete with the RTX 3080. On the other hand, AMD is now having an exchange of blows with the RX 6900 XT with Nvidia's RTX 3090, which costs around 1,500 US dollars – and asks for only 999 US dollars!

Admittedly, buyers of the AMD Radeon RX 6900 XT have to be satisfied with 16 GB instead of 24 GB VRAM and only get GDDR6 instead of GDDR6X memory – in some games this disadvantage should be compensated by the new "Infinity Cache" technology.

The prices of the other two cards are impressive, However, one should not expect real price breakers. The RX 6800 will launch for $ 579, which is about $ 80 more than the RTX 3070, which offers a similar level of performance. After all, the RX 6800 XT is being offered for 649 US dollars, undercutting the RTX 3080 by around 50 US dollars.

Will AMD be able to regain a few places in the top 10 with the new RX-6000 cards?

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Top 10: The currently most popular graphics cards in Germany

Keep it up, AMD! That will be a lesson to Intel and Nvidia

But much more important than the price of the new AMD cards is their performance. In the past few years, AMD has been content to produce almost only graphics cards for the entry-level and mid-range sector – The high-end area was left to Nvidia almost without a fight. However, with the new generation that seems to be changing. AMD catches Nvidia unprepared and challenges the competitor for the previous title as “best contact point for gaming enthusiasts”.

AMD keeps pushing Intel into a corner – these are the reasons:

So what the hell is going on at AMD right now? Within a very short time he has it "Underdog" the hardware industry managed to put not just one, but two of its rivals in real trouble – and that's damn good! In the end, competition revives business – and that has a positive effect on the pricing of the new products.

While I was recently sure that I would soon swap my RTX 2080 SUPER for an RTX 3080 or RTX 3090, my opinion has changed after the introduction of the new AMD graphics cards. Now it's time to wait and drink tea – especially since the RTX graphics cards are all completely sold out anyway.

This fact should change with the launch of the new AMD graphics cards at the latest. All three GPUs will be launched on November 18, 2020. Now we can only hope that AMD doesn't struggle with the same problems as Nvidia at launch. After all, some precautions have already been taken to prevent this.

The fact is: For the first time in a number of years, AMD is again offering products in both the CPU and GPU sectors that are not only aimed at price-performance fetishists and content creators, but are also a real choice for all hardcore fans -Gaming enthusiast pose. And just between us: it can go on like this!

Note: The opinions expressed in this article are solely the views of the author and are not necessarily the position of the entire GIGA editorial team.

Robert Kohlick
Robert Kohlick, GIGA expert for gaming hardware, PCs and laptops.

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