from Karsten Scholz
At the investor meeting for the latest financial report, Daniel Alegre, COO and President of Activision Blizzard, spoke about the plan to move all of the publisher's brands into the mobile market over time. That is where you can see the greatest potential for growth.

We had dated a few days ago Activision Blizzard's financial report for the third quarter of 2020 reported, but with a large focus on the Blizzard franchises such as World of Warcraft and Hearthstone.

At this point we should now talk about what Daniel Alegre, COO and President of Activision Blizzard, had to say at the associated investor meeting. The confirmed what Blizzard co-founder Allen Adham was approached for the Blizzard universe in 2018 had: In the course of time, Activision Blizzard wants to gain a foothold in the mobile market with all brands.

According to Daniel Alegre, they want to ensure that all of the publisher's brands are also available on the billions of mobile devices. This is by far the greatest potential for the company and we want to invest a lot in this potential in the future. Since the resources are finite, this inevitably affects other areas.

One of Activision's biggest mobile success stories right now is Call of Duty: Mobile, which has already had over 300 million downloads in one year. In addition, the developers at King (Candy Crush) have been celebrating enormous sales figures for many years. The maker of mobile games recorded sales of 536 million US dollars in the last quarter (compared to Blizzard: 411 million US dollars).

In 2021, the next big Activision mobile title, Crash: On The Run, will appear, and Diablo Immortal has high hopes.

Source: Gamespot

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