Ordering his products online and allowing them to be delivered or ordering them for collection at a branch is commonplace these days. Nevertheless, the online sector only accounts for around 11 percent of retail sales. Those who shop online do so more than 50 percent via mobile devices, i.e. smartphones or tablets, according to a survey of over 800 Germans by the trade association. As reported by Spiegel Online, the association assumes that around 54 percent of sales from online retailers will be made in this way.

Spontaneous purchases through social media

The seemingly high quota should also have to do with the fact that among the orders there are a relatively large number of more spontaneous purchases that are promoted by social media. Factors include comments from friends, but also influencers who introduce products or place them in their publications. In addition, there are purchases through advertising that is displayed on social media. Young respondents in particular stated that they had already become aware of products through Instagram and other social media portals. What is not explicitly mentioned, but should also be a factor, is the fact that many people use a tablet as a PC replacement for many purposes for convenience and sometimes no longer have a PC or laptop at all. Because if you no longer have a PC or laptop at all, you can only order online using a smartphone or tablet.

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