The subscription service EA Play is still on the rise. This is shown not least by the recently published figures, the Electronic Arts in the frame a current financial report announced. Accordingly, the online service now has a little more than 6.5 million registered users. This is a considerable number in itself, but it is only the beginning of a bigger journey for the publisher. As the managing director Andrew Wilson explained at an investor conference, the company wants to expand EA Play and double the number of subscribers within a year.
"Our EA Play service is the most successful multiplatform subscription service in the industry. With the help of PlayStation 4 and Steam subscribers, we have reached more than 6.5 million paying users. EA Play is ready to start playing the Microsoft Game Pass in a few days, and I believe that we have the opportunity to double our subscriber base within the next twelve months. (…) We don't do anything for free. We and Microsoft have found the right way to deal with the economic aspects work for both of us. "
The starting shot for EA Play at Xbox Games Pass will be fired on November 10, 2020 – next Tuesday. The Electronic Arts subscription service has been available on Steam since August 31 of this year. The integration for the Game Pass on the PC is planned for the course of December, but a specific date is not yet known.
Source: Electronic Arts
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