In the sexism lawsuit against Blizzard, the Californian game company does not cut a good figure, especially when it comes to internal correspondence and external communication. In particular, Blizzard’s Executive Vice President for Corporate Affairs, Fran Townsend, is making a big mistake with her statements.

After President J Allen Brack had already found the right tones and correctly classified the situation in his circular email to Blizzard employees, Townsend responded to the email with a different view of the situation. According to Townsend, the lawsuit allegedly portrayed “factually incorrect, outdated and out of context stories, some of which were more than ten years ago.”

This statement got the action rolling, in which over 2,000 active and former Blizzard employees sent a letter to the executive floor, in which demands were made for future cooperation. CEO Bobby Kotick himself reacted to Townsend’s statement and called it “tone deaf”. The letter that led to the walkout protests at Blizzard focuses on Townsend’s comment that broke the barrel.

Instead of initially keeping a low profile after these statements, Townsend made the next serious faux pas. On Twitter she shared an article about whistleblowers with the description “[…] and the problem with whistleblowing. “

The article is about the problems whistleblowers pose for the elites and how the elites are affected by them.

The time for such a comment could not be more inappropriate and tasteless. Because your company (Blizzard) is currently in a situation in which women in particular dare to reveal what they have experienced – that is, they are the whistleblowers in the Blizzard case.

Townsend may be used to different reactions and problems of different magnitudes. Under ex-President George W. Bush it was his Homeland Security Consultant who, among other things, had to justify the torture methods in Guantanamo and discussed with the press whether waterboarding and sleep deprivation are really torture or not.

With this tweet Townsend shows again that she is unable or unwilling to put herself in the position of the victims. Had she rated this tweet as an error, she would have deleted it or apologized. Instead of this she blocks her own employees on Twitteralerting them that in the current situation, it may not be the right time to share an article of this nature. Anyone who expresses even the slightest criticism of their behavior or reports about it as a journalist will be blocked. For a company that has the motto “Every voice matters” as its motto, none of this really fits together. You have to keep in mind that people like Townsend may not manage their Twitter account themselves, but have employees for it. Nevertheless, that does not throw a good light on them and Blizzard.


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