According to Xbox boss Phil Spencer, the biggest competition for the Xbox Series X does not come from Sony or Nintendo, but from companies like Google or Amazon.
Even though the Xbox Series X and PS5 will come onto the market as directly competing hardware products towards the end of 2020, in the long run the main competition lies elsewhere. At least when it comes to Phil Spencer, For the Xbox boss, it is Google and Amazon that he has to worry about more than Sony and Nintendo.
For years, Microsoft has been trying not only to position itself as a console manufacturer, but to make Xbox a unique way for users to experience games. Although Spencer still sees Sony and Nintendo as competitors in traditional consoles, Xbox will have to compete with others in terms of long-term strategy. He said about that versus protocol:
“When you talk about Nintendo and Sony, we have a lot of respect for them. But we see Amazon and Google as our main competitors in the future. We're not trying to disrespect Nintendo and Sony, but the traditional video game companies are somehow not in the right position. They could probably try to mimic Azure, but we've had billions of dollars in cloud over the years invested. "
Microsoft is already trying to position for a time after the traditional consoles and is therefore probably much more open to cooperation with competitors. From the topic of crossplay to appearances of your own characters in brand franchises. Spencer:
"I don't want to have a fight with them about format wars while Amazon and Google are concerting on how to bring video games to 7 billion people around the world. Ultimately, that's the goal. "
Microsoft is already planning far into the future what video games and Xbox should mean. Cloud service and video game streaming will then play an even bigger role.
With all future plans, Microsoft should not forget to make the Xbox Series X a good platform for gamers. What do you think of statements about the future of gaming? A clever move by Microsoft or could it be otherwise?