Singles Day is the biggest bargain day in the world and, like every year, takes place on November 11th. But you can also get a bargain in advance. GIGA clarifies where, has all the information about participating dealers and explains to you where this day comes from.

The best deals on Singles Day

Even before Singles Day on 11.11. you can find some good deals. While Amazon is celebrating its offers as part of the “Early Black Friday Deals”, other retailers are also offering great bargains on the “one day before Singles Day”.

Teufel is also there and is offering its audio products at a discount even before Singles Day, including these highlights:

  • Teufel Cinebar One +: TV soundbar incl. Subwoofer with Coupon code "SINGLES-DAYS-15" For 242.47 euros instead of 360.67 euros
  • Devil Real Blue NC: Bluetooth headphones with ANC for 126 euros instead of 224.19 euros
  • Teufel Ultima 20 5.1: TV sound system for 731 euros instead of 974.78 euros
  • Teufel Ultima 40: Stereo floorstanding speakers with voucher code "SINGLES-DAYS-22" For 318.78 euros instead of 487.39 euros
  • Devil boomster: High-end bluetooth box with DAB + with Coupon code "SINGLES-DAYS-5" For 193.31 euros instead of 341.17 euros
  • Teufel Airy True Wireless: Wireless in-ear headphones for 116 euros instead of 146.21 euros

Otto offers an 11% discount on selected multimedia products, especially televisions. Highlights:

  • LG OLED 65 CX 9LA: Large 4K OLED TV, 2020 model, with Voucher code "12356" For 1987.06 euros (including shipping) instead of 2,199 euros
    (also eligible for 150 Euro cashback via LG promotion page)
  • LG OLED 55 CX 9LA: 4K OLED TV, 2020 model, with Voucher code "12356" For 1,453.06 euros (including shipping) instead of 1,599 euros
    (also eligible for 100 euros cashback via LG promotion page)
  • Samsung UE65RU7379: Large curved 4K LED TV with Voucher code "12356" For 688.54 euros (including shipping) instead of 739.99 euros

The Lidl online shop has the following offers. Use the Voucher code "SD20" for free shipping from 59 euros order value.

  • Fitness tracker Huawei Band 4e for 19.39 euros (instead of 26.18 euros)
  • External 2.5-inch hard drive from WD with 1 TB for 63.04 euros (instead of 72.81 euros)
  • Tablet Lenovo Tab M10 HD LTE (10.1 inch) for 134.83 euros (instead of 179 euros)
  • Grundig 65 inch 4K OLED TV for 1,842.03 euros (instead of 2,299 euros – only a few available!)
  • Gaming PC from Lenovo Legion for 2,763.53 euros (instead of 3,020.88 euros); Intel Core i9-9900K CPU, GeForce RTX 2080 graphics card, 32 GB DDR4 RAM, 256 GB SSD + 1 TB HDD, Windows 10 Home
  • Gas grill from tepro with 3 burners and 4 cooking zones for 212.43 euros (instead of 349 euros)
  • Espresso / portafilter from Graef for 396.73 euros (instead of 649.99 euros)

Which dealers will take part in Singles Day 2020?

Many retailers such as Amazon or Media Markt will probably save the biggest discounts and best deals for Black Friday and Cyber ​​Monday. Nevertheless, we also expect a wealth of offers and promotions on Singles Day where you can save a lot – discounts between 10 and 30 percent are probably realistic. Last year over 50 online shops took part in Singles Day, and there will probably be a few more in 2020. The most important are:

  • Amazon: Last year the Singles Day at Amazon ran under the motto “surprise offers”, 2020 it could look similar. However, you can already get good deals on Amazon, because they are already there Black Friday early deals started.
  • MediaMarkt: The Singles Day campaign page is already online, as is the first warm-up deals. The retailer has announced that members of the free MediaMarkt Club will “save the most” and receive exclusive offers throughout Black November.
  • Saturn: There is also a Singles Day page at Saturn, the electronics retailer will be offering an 11 percent discount on many products, but probably only for Saturn Card holders.
  • Lidl: The discounter Lidl is also there, the first countdown offers are already available on the campaign page.
  • Otto: Last year there was an 11 percent coupon on fashion. Let's hope that 2020 will see a little more.
  • devil: The audio expert from Berlin presents the "top offers of the year" on Singles Day.
  • Cyberport: There were 111 deals for Singles Day in 2019, this year there may be even more.
  • eBay: There are no offers online yet, but we assume that eBay will also open on 11.11. will bring some good singles day deals.
  • Galeria Karstadt Kaufhof: 22 percent discount on almost everything – in 2020 it is worth taking a look at the Galeria offers.
  • Alibaba, AliExpress, Gearbest and other China shops: this is where most of the things will be going on on Singles Day. However, the offers for the European market can only be recommended to a limited extent, as they can involve long delivery times, possible customs duties and costly returns.

What is Singles Day?

Anyone who thinks that Black Friday is the day with the highest turnover for online retail is wrong: Singles Day flushes even more money into the coffers – especially in China – and is therefore considered to be the biggest shopping day in the world. As a day for single people, it originated in some Chinese universities in the 1990s and then became a tradition that numerous retailers jumped on – especially the Chinese online retailer Alibaba, but now also many large and small shops in this country.

Have you never heard of Singles Day? All information in 2 minutes summarized in the video:

When is Singles Day in Germany?

The Singles Day takes place like every year on 11/11 instead of. The reason: The 1 stands for the single who is supposed to celebrate and give presents on this day. This also explains the typical Singles Day discount campaigns such as “111 smartphones for 1 euro”, which are offered every year alongside the many other deals and discount campaigns. Experience has shown that the first deals will start on the weekend before November 11th, this year on November 7th and 8th, 2020. We'll of course keep you up to date on the best offers for Singles Day.

Monika Mackowiak
Monika Mackowiak, GIGA expert.

Is the article helpful?