of Michael Leibner
A recent interview with cult developer Shigeru Miyamoto shows that Nintendo has been working hard over the past few years to make the Nintendo brand "grown-up" in order to get rid of the longstanding Kiddy image.

An interview with Shigeru Miyamoto in the Japanese video game magazine Famitsu shows that Nintendo has worked very hard to change its own image. Nintendo has always been a guarantee for carefree, colorful and family-friendly video games, which often addressed children directly. As a result, an image has developed around the Japanese video game developer and publisher. According to Miyamoto, there was a time when Nintendo was called childish – the company's infamous kiddy image.

30:03
Zelda: Breath of the Wild – Miyamoto shows NES parallels in the E3 video

He also talks about the fact that around the Wii period the company's image changed in the direction of an image, which is associated with "inner peace". These are also qualities that Nintendo would stand for. This "inner peace" would also be noticed by parents, who would then put a Nintendo device in the living room without hesitation. Nintendo went to great lengths to put the company at the center of family entertainment.

Also interesting: Nintendo Direct: Notice of an upcoming new edition on the Nintendo website?

Those who are proficient in the English language can get one Translation of the entire interview read through.

Source: Eurogamer.de, Siliconera.com

Read too The Nintendo Podcast # 74: BioShock, Paper Mario, Metroid and Tropico for the Switch? Also: community, games of the week, competition and much more - listen now wherever there are podcasts!

The Nintendo Podcast # 80: Three years of Nintendo Switch!

In episode 80 of the Nintendo Podcast, Lukas Schmid and Johannes Gehrling talk about three years of Nintendo Switch and much more! Notice of an upcoming Nintendo Direct surfaced on the Nintendo website? (1)

Nintendo Direct: Notice of an upcoming new edition?

Have attentive fans found a hint of an upcoming Nintendo Direct on a Nintendo website? Switch controller in Pokémon master ball design released - exclusively on Amazon (1)

Switch controller in the Pokémon Master BallDesign appeared

PowerA has released a Nintendo Switch controller in Pokémon Master Ball design that is exclusively available on Amazon.