Microsoft had big plans for the video portal mixer and hoped to take on Twitch, for example by poaching prominent streamer Tyler "Ninja" Blevins. However, it seems that this will not work.

Mixer in trouble

The recording of an internal conference at Microsoft has appeared on YouTube, in which managing director Shilpa Yadla asks the bad-tempered employees to stick it out. According to the two market research companies StreamElements and Arsenal.gg, players only watched around 30.4 million hours of video content via mixers in January 2020. The growth is only two percent compared to the previous year. Facebook Gaming managed to grow from around 25 million hours to around 110 million hours over the same period. Twitch achieved 842 million hours and Youtube Gaming 358 million hours. Mixer is the bottom of the list.

You could tell that not everything went smoothly last year when co-founder James Boehm left the studio in October 2019. Players criticize the stability and lack of comfort of Mixer. You will see how the portal continues.

Source: Onmsft via Golem

Also popular with PC game readers

Project xCloud: Streaming service now for iOS – with restrictions

Microsoft has now released the trial version of the project xCloud streaming service for iOS platforms.

Xbox Live: Microsoft will pay you up to $ 20,000 if you find a bug

The Xbox Bounty Program will allow Xbox Live users to receive up to $ 20,000 if they discover a vulnerability.

Ninja has so much money for his exclusive deal mixer cashed

How much money did Tyler "Ninja" Blevins receive for his exclusive mixer deal? There is now an answer to this.