With a new label, the ESRB in the USA and Canada would like to draw attention to in-game purchases with random-based objects such as loot boxes. There have been discussions for many years as to whether loot boxes are gambling or not. The label should primarily help before buying a title.
The Entertainment Software Rating Board (ESRB) has launched a new label to draw attention to in-game purchases in a game in the future. With the text "In-Game Purchases (Includes Random Items)", the ESRB not only wants to warn against loot boxes, but also against other elements in which luck plays a role. The responsible people want to use a uniform term that even non-players understand. You can find the label here in the picture below the paragraph.
The ESRB had previously warned of additional purchases in a game. Back then, this category also included DLCs and season passes. With the new label, this in-game content is now to be limited somewhat more specifically. The ESRB's notice will only be found at the games in the United States and Canada. In this country, the responsible USK has not yet introduced a label to warn against in-game purchases on the packaging. For many years, experts, politicians and representatives of the industry have been arguing over whether loot boxes are a game of chance.
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