Wasted games ensure better sales


from Matthias Brückle
Tim Sweeney, founder of Epic Games, said in an interview why the free games from the Epic Store even make games sell better. The free offer of the upcoming Total War game TROY is currently making headlines.

The Epic Store has been around for a year and a half as a big challenge against top dog Steam: Games without DRM copy protection. Developers have to spend less money on the store owner. And players themselves also enjoy regular free games like Borderlands and Civilization 6, which they can add to their library permanently. In this regard, the Epic Store is attracting special attention: TROY, the next game in the Total War strategy series will not only be an Epic Exclusive for one year, but will be available free of charge in the first 24 hours of publication. So who it is on August 13, 2020 then has it permanently in the digital library. What's behind it?






Most recently, the Handsome Collection by Borderlands was available free of charge in the Epic Store.



Most recently, the Handsome Collection by Borderlands was available free of charge in the Epic Store.

Source: 2K Games




Games given away in the Epic Store boost sales

In an interview with Gamespot Tim Sweeney, the founder and CEO of Epic Games, explains how free offers affect other game sales. Although he did not publish any details, he emphasized that developers could see increased sales across platforms after such promotions. Many players would suddenly see how good a game, series or genre is that they would not have bought before. The increased player base would also lead to increased public awareness, which leads to purchases.

"You won't go out, a game like Satisfactory to buy, if you don't like such games, you won't be spending money on them. But when you get it for free, you realize that it's a great game. ", Tim Sweeney gives as an example in the interview. "People discovered a lot of great games that way."






CEO Tim Sweeney cites the game Satisfactory as a good example of games that gamers can get to know through free promotions.



CEO Tim Sweeney cites the game Satisfactory as a good example of games that gamers can get to know through free promotions.

Source: Coffee Stain Studios




So, apart from the deals with Epic (the store pays the free promotions), publishers are happy about increased sales, these gifts provide millions of new users of the Epic Store – a win-win situation for game makers and the company Epic.

The full interview with Epic CEO Tim Sweeney and CTO Kim Libreri you can watch on gamespot.

What free games from the Epic Stores were you happy? Or do you avoid the Epic Store? Tell us what you think about this Epic approach!