Xbox Game Pass is still on the rise. It wasn’t until April 2021 that the subscription service had more than 23 million users, a new high for a model that was only launched four years ago. Shortly before this year’s E3, Microsoft presented new figures and results, and some future plans for the Game Pass were presented.
Game Pass makes it easy to experiment
According to Microsoft, many Game Pass subscribers keep sniffing new genres: More than 90 percent of users said they had played games that they simply would not have tried without the Game Pass. This expands the customer base enormously. According to Microsoft, around half of users would also spend more money on additional content than non-members.
Microsoft also emphasizes the successful cooperation with other publishers such as Electronic Arts. Their own subscription service EA Play has been available via Game Pass Ultimate since November 2020, and the feature has also been available on PC since March 2021. As a result, games from the EA Play catalog were played more than 200 percent longer on Microsoft platforms than before. As a result, EA is said to have reached millions of new players on Xbox platforms.
Square Enix Outriders is highlighted. The game was included in Game Pass at launch, but in its first week it was also # 1 in digital sales on Xbox consoles. According to Microsoft, the Game Pass ensured that Outriders found several million new users, which could ultimately have an impact on sales. Sony’s MLB: The Show 21, which was playable for the first time on Xbox and brought with it cross-play, also caused a lot of joy in the launch week: The baseball game was not only a hit in Game Pass, but according to Microsoft also the best-selling Xbox title in April 2020, that makes it – on Xbox platforms – the second most successful sports game of all time.
Game Pass on more TVs + new streaming hardware
In order to expand the customer base, Microsoft’s Xbox team is striving to work more closely with TV manufacturers. For Internet-enabled TV sets, there should be an integrated Xbox environment in the future, which should get by without additional hardware – only a controller is still required. Greetings from Stadia. In addition, there should be new subscription models for the Game Pass, which should appeal to even more groups of players. In addition, Microsoft wants to work more closely with telecommunications companies, for example to offer an Xbox console with a gamepass at low monthly rates.
The future (also) belongs to the cloud
For Microsoft, cloud gaming should play an even more important role in the future. Microsoft is currently working on its own streaming devices that will enable cloud gaming via Game Pass on all televisions or monitors. Within the next few weeks, the cloud gaming function should also be available via Edge, Chrome or Safari, the feature is reserved for Ultimate members. The Microsoft data centers are currently on Xbox Series X. (buy now 499,90 € ) changed over to bring the experience to the next-gen level. Sometime later this year, the cloud gaming function will be integrated directly into the Xbox app on the PC as well as on the console itself. As a result, in the future, for example, play options should be offered before the actual purchase.
Regular exclusive titles
According to Microsoft, there are currently more than 23 studios worldwide working on Xbox titles. They plan to release at least one major first-party title each quarter, including exclusive role-playing games, shooters, strategy, and adventure games.
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